How Many Hours in a Month? The Perfect Update Frequency for Google's Helpful Content

Digital Marketing

How Many Hours in a Month? The Perfect Update Frequency for Google’s Helpful Content

March 17, 2025

Ever wondered how many hours in a month? Learn the ideal update frequency for Google’s Helpful Content, improve your SEO, and boost rankings. Find out the best strategy here!

Introduction

Are you wondering, “How many hours in a month?” and how often you should update your website’s content to meet Google’s Helpful Content guidelines? You’re not alone! Keeping your website fresh and relevant is crucial for ranking on Google’s first page.

This blog post will break down:

The number of hours in a month.
Why content updates matter for SEO.
How often you should update your content.
Best practices to keep your site in Google’s good graces.

By the end, you’ll have a clear strategy for keeping your content fresh without overdoing it. Let’s dive in!

How Many Hours in a Month?

Before we discuss content updates, let’s answer the main question: how many hours are there in a month?

A month typically has 30 or 31 days (except for February, which has 28 or 29 days in a leap year).
A day has 24 hours.
That means:
- 30-day month = 720 hours.
- 31-day month = 744 hours.
- February (28 days) = 672 hours.
- Leap Year February (29 days) = 696 hours.

Now that we’ve got that sorted, let’s talk about how this relates to SEO and content updates.

Why Content Updates Matter for SEO

Google prioritizes fresh, relevant, and helpful content. Regularly updating your website ensures that:

Your content remains accurate and relevant.
You stay ahead of competitors in search rankings.
Google recognizes your site as active and authoritative.
Visitors stay engaged, reducing your bounce rate.

So, how often should you update your content? Let’s break it down.

The Best Content Update Frequency for SEO

Updating your content too frequently can be unnecessary, while updating too little can hurt your rankings. Here’s the best strategy:

1. Evergreen Content (Every 3-6 Months)

Evergreen content remains relevant over time, but minor updates can keep it fresh.

Check for outdated statistics, links, or trends.
Improve readability and structure.
Refresh meta descriptions and titles.

2. Trending or News-Based Content (Weekly or Monthly)

If your website covers trends, industry news, or fast-changing topics, update your content weekly or monthly to stay relevant.

3. Product Pages and Reviews (Quarterly)

For eCommerce or review websites, update content every 3 months to reflect pricing, features, or user feedback.

4. Blog Posts and Guides (Every 6-12 Months)

Long-form content and guides should be updated at least twice a year to improve structure, add new insights, and optimize SEO.

5. Homepage & Landing Pages (Every 3-6 Months)

Your homepage should stay fresh with updated offers, new testimonials, or company changes.

Best Practices for Content Updates

To ensure your updates align with Google’s Helpful Content guidelines, follow these best practices:

Focus on User Intent: Update content to match current search intent.
Avoid Keyword Stuffing: Keep keyword density below 10%.
Use Engaging Formatting: Add bullet points, headings, and images for better readability.
Check Internal & External Links: Ensure all links are working and relevant.
Improve Readability: Use active voice, contractions, and simple language.
Update Metadata: Refresh meta titles, descriptions, and image alt text.

External Resource for More Insights

For more details on content freshness and SEO, check out Moz’s guide on content updates.

Conclusion

To rank well on Google, content updates should be strategic, not random. The number of hours in a month may vary, but your update frequency should be consistent. Follow the recommended update schedule, focus on quality, and ensure your content aligns with Google’s Helpful Content guidelines.

By implementing these strategies, your website will stay fresh, relevant, and optimized for Google’s first page.